Amnesia (formerly jSticker): What Changed and Why

Amnesia (formerly jSticker) — New Features, Same MissionAmnesia, previously known as jSticker, is a refreshed messaging asset designed to deliver privacy-focused, expressive communication tools without sacrificing simplicity. While the rebrand brings a new name and visual identity, its core mission—helping users share short expressive content privately and efficiently—remains unchanged. This article walks through the reasons for the rebrand, the new features introduced, how they work, and what users can expect moving forward.

Why the Rebrand from jSticker to Amnesia

The transition from jSticker to Amnesia reflects a strategic shift to better align the product’s name with its emphasis on ephemeral, privacy-respecting communication. The previous name emphasized stickers and visual expression; the new one highlights temporary, forgetful interactions—messages and reactions that leave no lasting trace unless the user chooses otherwise. This repositioning targets users who value both creativity and discretion in messaging.

New Visual Identity and UX Refinements

Amnesia introduces a cleaner, more modern visual identity that improves clarity across platforms. Key design updates include:

• Simplified iconography for faster recognition of reactions and message types.
• A muted color palette with higher contrast options for accessibility.
• Streamlined onboarding that highlights privacy controls during initial setup.

These UX refinements reduce friction for new users while making advanced privacy settings more discoverable for experienced users.

Core New Features

Below are the principal features added or significantly improved in Amnesia:

1. Ephemeral Threads

   • Users can create conversations or threads set to auto-delete after configurable timeframes (e.g., 1 hour, 24 hours, 7 days).
   • Threads display a subtle timer and an option to extend or permanently save specific messages.

2. Disappearing Stickers and Reactions

   • Stickers and reactions are now natively ephemeral by default; recipients see them briefly unless explicitly saved.
   • Creators can mark individual stickers as “keepsake” if they want persistent copies.

3. Encrypted Attachment Vault

   • Photos, voice notes, and files shared within Amnesia can be stored in an encrypted vault with optional passphrase protection.
   • Vault items can be set to self-destruct on a schedule independent from thread lifecycle.

4. Contextual Privacy Presets

   • Predefined privacy modes (Private, Social, Public) adjust defaults like message lifespan, screenshot alerts, and forwarding permissions.
   • Users can create custom presets and apply them to contacts, groups, or individual messages.

5. Local-first Performance & Sync

   • Faster loading and reduced network dependency through local caching of frequently used stickers and assets.
   • End-to-end encrypted sync across devices ensures ephemeral behavior is respected on all linked endpoints.

How These Features Work Together

Amnesia’s feature set is designed to give users granular control over the lifespan and visibility of their expressive media. For example, a user might start a Private thread with a 24-hour lifespan, post disappearing stickers and a voice note stored in the attachment vault (set to self-destruct in 48 hours), and apply a preset that disables forwarding and triggers screenshot alerts. Each layer—thread lifespan, item-level lifespan, and presets—interacts but defaults to the most restrictive rule to maximize privacy.

Developer and Creator Tools

To support creators who built sticker packs and integrations for jSticker, Amnesia provides:

• Migration tools to port existing sticker packs with compatible metadata.
• An updated SDK that supports ephemeral assets and the encrypted vault API.
• Analytics dashboards that respect user privacy by reporting only aggregate, anonymized usage metrics.

Creators can mark packs as ephemeral-first or persistent-first, giving users clear expectations before they download.

Privacy and Security Considerations

Amnesia emphasizes privacy by design. Highlights include:

• End-to-end encryption for messages and attachments.
• Minimal server-side metadata retention—only what’s necessary for delivery and sync.
• Client-side controls for message lifespans and vault passphrases.

Users should still be aware that true ephemerality cannot prevent recipients from capturing content externally (e.g., another camera recording). Screenshot alerts and forwarding restrictions mitigate but don’t eliminate this risk.

Migration Path for Existing jSticker Users

Current jSticker users can expect a smooth migration:

• Automatic account mapping and optional data import during the first launch under the new name.
• A one-time walkthrough explaining the new presets and ephemeral features.
• Legacy sticker packs remain accessible and can be converted to the new ephemeral format.

Support channels will be available for users who prefer manual migration or want to retain legacy behaviors.

Roadmap and What’s Next

Planned improvements include:

• Cross-platform integrations with messaging apps and social platforms.
• Collaborative ephemeral spaces for short-lived group interactions.
• Expanded creator monetization options that preserve user privacy.

Roadmap items will be released incrementally, prioritizing privacy and stability.

Conclusion

Amnesia (formerly jSticker) carries forward the original vision of expressive, fun communication while doubling down on ephemerality and privacy. The rebrand is more than a name change: it’s a reorientation toward temporary, user-controlled interactions supported by new UX patterns, ephemeral-first features, and enhanced developer tools—keeping the mission the same but updating the toolbox for today’s privacy-conscious users.